Barcelona Monday, May 15 2023 9.30 - 13.00

Scale Rentals SEO Summit

Search Engine Optimisation For Short-Term Rentals

Scale Team

The First SEO Conference Specifically for Short-Term Rental Managers

Making SEO Understandable & Actionable

In 2022 the Scale Rentals team hosted 3 short term rental conferences – Scale Rentals Show in Barcelona, Scale Rentals France in Paris and Scale Rentals Italia in Milan. These events attracted over 500 professional property management companies managing over 50,000 units.

Over the course of these three events, it has become very clear that one particular subject is confusing and of particular interest to most property managers – Search Engine Optimisation (SEO).

Join us on Monday 15th May for the inaugural Scale Rentals SEO Summit focusing on the fundamentals of search engine optimisation.

Attendees will hear from some of the leading SEO and content marketing experts in the STR industry on topics ranging from keyword research tools, long-tailed keyword identification, on-page optimisation, backlinking and other essential strategies.

The Benefits of SEO For Your STR Business

More Direct Bookings

Generate more direct bookings and reduce any over-reliance upon OTA

Booking Data Control

Increased website traffic and conversion leads to more control of your booking and guest data

Greater Independence

Create solid foundations to react to challenging economic times and travel industry downturns


The Industry Experts

Romain was Head of SEO for an e-commerce company, before joining the STR industry. He combines experience as a property manager and SEO for holiday rental industry.

Maeva Cifuentes will be speaking at the SEO Summit

Maeva runs Flying Cat Marketing from Barcelona. Her #1 goal is to break the status quo around SEO, and teach tech companies how organic search can be a game-changing growth channel.

Zach Busekrus will be speaking at the Scale SEO Summit

Zach is the Co-Founder of Sponstayneous, a newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb twice a week, and the host of the Behind the Stays podcast.

Ex Hotelier turned SEO. All things digital marketing for Hospitality and Short Term Rentals.

Jan builds the software at LODGEA to help VRMs build their direct booking strategy and their digital marketing. He worked at a variety of large booking sites and built large booking portals globally.

Alex Penades

Worked for 15 years as Global VP in apparel & fashion (together with Levi Strauss, Nike, Ralph Lauren, Hugo Boss or Zara). Graduated in Econometrics & Business (Valencia), MBA and MBI (Deusto)

The Schedule

08.45 - 09.25

Registration & Coffee

09.30 - 10.00

Zach Busekrus

How to Outrank Airbnb: A Guide to Keyword Research That Actually Works

Effective keyword research is the foundation of a great SEO strategy. In this session, Zach will walk you through a simple framework for how to discern the keywords and topics your short-term rental portfolio is uniquely poised to rank for.

Zach unpacks the strategies and tactics he used to enable Sponstayneous to rank #1 for “last-minute Airbnb deals” over the course of 90 days.

Whether you’re brand new to SEO — or already rank for thousands of covetable keywords — this session is sure to leave you with new ideas for how to take your SEO game to the next level.

10.00 - 10.30

Craig Webb

Nail Your Niche

In SEO we call it Long-Tail-Keywords but in the real world we call it ‘attracting the right audience’.  

A focus around the audience we want to attract, researching those keywords your audience is searching by and creating content to attract them.

We will also look at ways of expanding our website’s content to really make it clear to the browser that you are their perfect fit wherever they are in the sales funnel.

10.30 - 11.00

Romain Giacalone

Take control of your SEO

  • Understand the key SEO factors present on your page, which are taken into account by Google
  • Find out how to implement and optimise these factors
  • Tips to allow you to respect these SEO optimizations on a daily basis in your content production

Leave this session with an essential checklist of all the elements to check and optimize across all pages of your website.

11.00 - 11.30

Coffee Break

11.30 - 12.00

Jan Kammerath

Backlinking and “Link Juice”: the secret sauce: How and where to get backlinks from

In this ‘juicy’ session you’ll learn all about the importance of backlinks and where to find them.

• What is Backlinking, what are the Dos and Don’ts (Never spam!, Tips on frequency)
• Free backlink sources: your neighbors, local sites, restaurants, government
• Dropping links in communities (Forums, Blogs, FB Groups)
• Social signals: getting your site up real fast (Twitter, Facebook, Instagram)
• The ultimate source to finding free backlinks (Link checkers)

12.00 - 12.30

Maeva Cifuentes

What's an SEO strategy, and how do I design one?

Keyword research, content plan, backlinks—all vital parts of SEO, none alone make up an actual SEO strategy. In this talk, Maeva will cover how to create a true strategy to accelerate your results in organic search and use all the tactics & tools you’re learning about in the rest of the summit.

12.30 - 13.00

Alex Penadés, Ittai Savran & Nuno Trigo

Conversations on SEO

What are a PM’s pains when it comes to SEO strategy and tactical decisions? (a first hand view ). Alex will have a friendly conversation with Itai & Nuno, founders and CEOs of two well renowned PM companies that have SEO as a weapon to build up their sustainable competitive advantage. They will talk about:

• Initial business challenges in a particular geographical contexts
• Overall goals and business strategy alignment
• Expectation on timeline and budget allocation for your SEO efforts


Get Your Ticket for the SEO Summit


The Short Stay Week ticket includes the SEO Summit, Everybody Talks Workshop, Web 3 in Travel, Book Direct Show and Scale Luxury.

It does not include access to the Scale Rentals Show. If your company manages 25+ properties, please visit the Scale Rentals Show conference website.

Please also note that Short Stay Week ticket pricing will increase as the event dates approach.


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