Barcelona Monday, May 15 2023 9.00 - 13.00

Scale Rentals SEO Summit

Search Engine Optimisation For Short-Term Rentals

Scale Team

The First SEO Conference Specifically for Short-Term Rental Managers

The Inaugural Scale Rentals SEO Summit

In 2022 the Scale Rentals team hosted 3 short term rental conferences – Scale Rentals Show in Barcelona, Scale Rentals France in Paris and Scale Rentals Italia in Milan. These events attracted over 500 professional property management companies managing over 500 units.

Over the course of these three events, it has become very clear that one particular subject is confusing and of particular interest to most property managers – Search Engine Optimisation (SEO).

Join us on Monday 15th May for the inaugural Scale Rentals SEO Summit focusing on the fundamentals of search engine optimisation.

Attendees will hear from some of the leading SEO and content marketing experts in the STR industry on topics ranging from keyword research, on-page optimisation, off-page optimisation, Google, Google reviews, user experience and essential tools.


Some Benefits of SEO for Your STR Business

More Direct Bookings

Generate more direct bookings and reduce any over-reliance upon OTA

Booking Data Control

Increased website traffic and conversion leads to more control of your booking and guest data

Greater Independence

Create solid foundations to react to challenging economic times and travel industry downturns


The Industry Experts

Romain Giacalone was Head of SEO for a leading e-commerce company, before joining the vacation rental industry. He combines experience as a property manager and consultant for major companies and property managers in the sector. He specializes in acquisition strategies via SEO.

Louise is a copywriter and digital marketing strategist, and owner of Rental Tonic, an agency dedicated to the short-stay sector. Today, she is quoted in various industry articles as being among the Top 20 Vacation Rental Marketing Consultants in the World.

Zach Busekrus will be speaking at the Scale SEO Summit

Zach is the Co-Founder of Sponstayneous, a newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb twice a week, and the host of the Behind the Stays podcast.

More to be confirmed

It is not just another technical event

It will be a business and innovation event

Actionable learning

The Scale Rentals SEO Summit offers actionable, proven and strategic content from SEO and content marketing experts.


It's one thing to want to take your SEO to the next level. It's another to follow through and actually do it. Hear the latest ideas, strategies, and insights from top industry experts

Great networking

You'll meet the SEO experts, with marketers, and property managers from every corner of the globe. An incredible opportunity to improve your business while sharing your experience


Get Your Ticket for the SEO Summit


The Short Stay Week ticket includes the SEO Summit, Everybody Talks Workshop, Web 3 in Travel, Book Direct Show and Scale Luxury.

It does not include access to the Scale Rentals Show. If your company manages 25+ properties, please visit the Scale Rentals Show conference website.

Please also note that Short Stay Week ticket pricing will increase as the event dates approach.


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