Scale Luxury

Michael has over 28 years of hospitality, vacation rental, real estate, and travel and tourism experience. He has created, led, and implemented successful sales teams, sales training and development programs that increased revenue, market growth, and expansion.

His programs have grown businesses by 40% to 1000%. He is a growth-oriented professional with leadership skills at both the Vacation Rental franchise, property management, vendor and development sales and marketing level. As a thought leader, Michael provides industry expertise in the hospitality and vacation rental vertical focusing on outbound sales/owner acquisition, network growth, operations, and marketing plan development and execution.

He is also the Co-Founder of Vacation Rental University (VRU), an online academy that educates, trains, and supports the VR industry. VRU was founded to fill the massive void in education and training in a fragmented industry. Michael has a passion for developing others and has consulted with individuals as an executive coach and mentor.
Michael resides in Madison Wisconsin and Boston Ma, where he enjoys playing golf, swimming, Dining out (in Boston) and skiing.

He’s an avid college and professional football fan, (Wisconsin Badgers & Green Bay Packers season ticket holder) and devoted father of two grown sons who reside in Madison, Wisconsin (his home state).

Iain has been intimately involved with the UHNW travel industry for over 5 years, with extensive experience in managing luxury estates and exclusive use properties in the United Kingdom.  Most notably was his time as the Director of Events & Hospitality at Cowdray in West Sussex where he managed a portfolio of high-end accommodation and hospitality venues, including the ultra-exclusive Cowdray House, where day rates started from £23,000, with guests included international pop stars, Premier League footballers, Hollywood A listers and owners of multinational conglomerates.

Prior to his time in the world of luxury hospitality, Iain was a Captain in the British Army and worked as a Director at Morgan Stanley in London.  More recently Iain formed an agency called VUMO Digital that partners with international clients across both luxury hospitality, lifestyle and fashion to deliver seamless user experiences and enhance brand presence to the most discerning audiences.

In his free time, Iain enjoys exploring his stomping ground in The Cotswolds with his dog, Jake, and getting out in his boat when the English weather permits.

Danielle has been involved in the UHNW Travel Industry for over 10 years. She is currently Managing Director at Little Harbour Estates, Anguilla. Little Harbour Estates is a collection of 3 stunning fully staffed private villas with per week rates that range from US $65,000 in low season through to US $187,000 in peak season. The villas are a favourite amongst celebrities, sports stars and UHNW individuals and their families.

Danielle spends her working life not only growing the business and increasing revenue but also cultivating and providing the ultimate service for the villa guests. This involves not only the day to management and liaising with clients but also continual support and training for all the staff and villa teams to understand what it really means to service the luxury guest.

Outside of her working life Danielle divides her time between Hove on the South Coast of England and Anguilla. She is a devoted mother to 5 children and 3 step children (all grown up now) and when she has time for herself enjoys yoga, nights in with the family and nights out with good music.

Claire is a multi-award-winning social media expert and has a track record for delivering digital innovation and audience growth across yachting, luxury hotels, book publishing, music and entertainment in international markets. With over 8 years of working in social media, she has launched over 30 successful brand accounts on Instagram and Facebook.

Claire has achieved record breaking results – her most popular video achieved 47 million views with a company record-breaking 85 million impressions on Facebook alone that delivered the most traffic ever to the website. It remains the most viewed yachting video of all time on Facebook. Claire also created a TikTok account and grew it organically from 0 – 52k followers including a video that attained 1.7 million hits.

Claire’s awards include Best Use of Social Media 2018 for a campaign for Park Plaza called ‘London Revealed’ and she was featured in the Evening Standard for her work on the opening of London’s Trafalgar Hotel.

An expert in Google analytics, keywords and all paid social AD platforms including Pinterest, TikTok and LinkedIn, Claire has also successfully utilised social media to market book tours and sell-out events for names including Tom Hanks and Richard Branson.

Lucy is a highly experienced British voice over artist and on air presenter with 20 years of experience and over 10,000 Voiceovers to date in TV, Radio, Explainers and Corporate Productions. Lucy was the station voice of Channel 5, ITV1, ITV2, The Bio Channel and Sci-fi Channel as well as a regular promo voice across  BBC1, BBC2, Channel 4, Sky Movies, E4, Discovery UK, The History Channel and leading radio stations across the UK, Spain and Australia.  She has extensive on screen TV experience as a weather presenter and advertorial presenter on live broadcast TV.